Resources say that Mktg head/director of a leading Skin whitening brand was pirated by another lead company in the Philippines. With this, all product endorsements with artists have been ended. This includes with Richard Gutierrez, Angel Locsin and much more.. Due to consistency, do you think other whitening brands should get Angel Locsin and Richard Guierrez to endorse their products as well? This is just a little marketing research. To see if these artists will still create an impact in the industry’s target audiences.

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